Wednesday, March 9, 2011

Type and Typography by Ben Rosen

I bought this typography book at an estate sale a couple of years ago. (Please excuse the slightly blurry and unappealing photo.) The books were so cheap that I just kept adding more to my pile (I walked out of there with more stuff than I could carry and it all came to about $8). A 1960s typography book? Why not? I'm not a graphic designer but I do have an appreciation of type and letters in general, and lately find myself paying more attention to the typefaces that I use and what they communicate.

A closer look at the logo on the front, which I love. Although I must say, I love the front of the paperback edition even more.

Most of the typefaces showcased in the book are pretty basic--this book was published nearly 50 years ago after all--though still widely used today. (By the way...I just noticed that the letter R appears twice in the above example. Anyone have any idea why?)

There's also something I find visually appealing about looking at all of these alphabets, especially when some of the letters are blown up to be very large.

There are also a few pages illustrating how type can be used in advertising and other commercial work, and that's where it gets a little more exciting.

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